The Intersection of Women’s Wealth, Wellness, & Sports
We don’t just talk about the value of women in the economy. We build the infrastructure toown it.
FROM INCOME TO OWNERSHIP
Women drive the dollar. As the primary consumers and influential leaders shaping global culture,wellness, and sports, women hold unprecedented economic power. Yet, traditionally, they own the leastof what they create.
ASSETU Enterprise Holdings exists to change that equation.
We are built on a single, uncompromising belief: Your worth is an asset to be owned outright, not rentedfor a paycheck.
Wealth is an active, creative asset class. Every dollar a woman earns through her platform, voice,business, or athletic career should compound into equity she controls. ASSETU is the first enterprise builton an integrated income-to-ownership continuum—moving women from active earners to owners with aseat at the head of the table.
Mission
when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets.
Vision
when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets.
OUR THESIS: FROM INCOME TO OWNERSHIP
Lorem Ipsum has been the industry's standard dummy text ever since 1966, when designers at Letraset and James Mosley, the librarian at St Bride Printing Library in London, took a 1914 Cicero translation and scrambled it to make dummy text for Letraset's Body Type sheets. It has survived not only many decades, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised thanks to these sheets and more recently with desktop publishing software like Aldus PageMaker and Microsoft Word including versions of Lorem Ipsum.
DANYEL SURRENCY JONES
Founder
Global strategist, entrepreneur, and systems architect focused on building ownership ecosystems across sports, media, culture, and wealth infrastructure. Former Amazon executive and founder of multiple ventures spanning strategy, innovation, and asset-building platforms
BRYANNA SIMS
Chief Operating Officer
Sports business executive with 10+ years of experience in operations, marketing, business development, and athlete representation. Her work with the Dallas Mavericks, Atlanta Falcons, Big Baller Brand, and IMG Academy has driven strategic growth, partnerships, and athlete success
VICTORIA THOMAS
Chief Business Development Officer
Business development executive and growth strategist with expertise in law, sports, and business. She specializes in strategic partnerships, revenue growth, and market expansion, helping organizations and athletes build sustainable success
DANYEL SURRENCY JONES
Founder
Global strategist, entrepreneur, and systems architect focused on building ownership ecosystems across sports, media, culture, and wealth infrastructure. Former Amazon executive and founder of multiple ventures spanning strategy, innovation, and asset-building platforms
BRYANNA SIMS
Chief Operating Officer
Sports business executive with 10+ years of experience in operations, marketing, business development, and athlete representation. Her work with the Dallas Mavericks, Atlanta Falcons, Big Baller Brand, and IMG Academy has driven strategic growth, partnerships, and athlete success
VICTORIA THOMAS
Chief Business Development Officer
Business development executive and growth strategist with expertise in law, sports, and business. She specializes in strategic partnerships, revenue growth, and market expansion, helping organizations and athletes build sustainable success